Category Archives: Advertising

The Groupon IPO – just too soon

I like the Groupon concept and have tremendous respect for Andrew Mason who reinvigorated retail with a new channel and caught the intersection of social media, ecommerce, local shopping and time sensitive value, all at the right time. It’s been … Continue reading

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Driving in-store customers to write online reviews

Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales. According to NMA, Sainburys is sending … Continue reading

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Finding Mr. Bright – Benefit goes digital

Benefit Cosmetics is a cult brand, founded by the whacky twins Jean and Jane Ford in San Francisco which has now become a global success story.  And it’s great to see that innovation is still at the heart of what … Continue reading

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Digital Advertising proves offline sales

Back in January, I was really taken with this study: Cadbury makes £3 for every £1 spent on digital ads.  We know that purchases are extensively influenced by digital channels – whether it’s from advertising, specific research, recommendations, location based … Continue reading

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Yeo Valley Organic – don’t you want to drink milk?

This is nothing new.  A creative agency, in this case BBH, does something clever and creative for a new ad campaign.  And in today’s digitally connected world, a good video concept however it begins, moves into the social media sphere … Continue reading

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