Welcome
Hello, I'm Nora Rothrock. I am curious. I like great stories. I love innovation and game changers. This blog is a journal of the cool things I come across or inspiring ideas and commentary I find. I hope you'll add yours to this list.-
Recent Posts
Archives
Categories
Join the Conversation
- Love this! Star Trek's Tricorder Becomes Reality With Scanadu's Scout on.mash.to/1a5D7xj via @mashable 3 days ago
- 8 Things Productive People Do During the Workday linkedin.com/today/post/art… 1 week ago
- How to Write a Request for an Introduction: bit.ly/16Mpun0 #marketing #investing 1 month ago
- The IRS uses social media to find you... bit.ly/11OqyW8 #bigdata #social #tax 1 month ago
- RT @ajshco: IRS Releases Draft FATCA Form For Comment goo.gl/Xc3IR 1 month ago
Blogroll
Subscribe
Category Archives: Advertising
The Groupon IPO – just too soon
I like the Groupon concept and have tremendous respect for Andrew Mason who reinvigorated retail with a new channel and caught the intersection of social media, ecommerce, local shopping and time sensitive value, all at the right time. It’s been … Continue reading
Posted in Advertising, Retail, Social Commerce, Social Media
Tagged digital, Groupon, IPO, retail, social commerce
Leave a comment
Driving in-store customers to write online reviews
Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales. According to NMA, Sainburys is sending … Continue reading
Finding Mr. Bright – Benefit goes digital
Benefit Cosmetics is a cult brand, founded by the whacky twins Jean and Jane Ford in San Francisco which has now become a global success story. And it’s great to see that innovation is still at the heart of what … Continue reading
Posted in Advertising, Retail, Social Media
Tagged advertising, retail, social media
Leave a comment
Digital Advertising proves offline sales
Back in January, I was really taken with this study: Cadbury makes £3 for every £1 spent on digital ads. We know that purchases are extensively influenced by digital channels – whether it’s from advertising, specific research, recommendations, location based … Continue reading
Yeo Valley Organic – don’t you want to drink milk?
This is nothing new. A creative agency, in this case BBH, does something clever and creative for a new ad campaign. And in today’s digitally connected world, a good video concept however it begins, moves into the social media sphere … Continue reading
