Tag Archives: retail

The Groupon IPO – just too soon

I like the Groupon concept and have tremendous respect for Andrew Mason who reinvigorated retail with a new channel and caught the intersection of social media, ecommerce, local shopping and time sensitive value, all at the right time. It’s been … Continue reading

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Finding Mr. Bright – Benefit goes digital

Benefit Cosmetics is a cult brand, founded by the whacky twins Jean and Jane Ford in San Francisco which has now become a global success story.  And it’s great to see that innovation is still at the heart of what … Continue reading

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Digital Advertising proves offline sales

Back in January, I was really taken with this study: Cadbury makes £3 for every £1 spent on digital ads.  We know that purchases are extensively influenced by digital channels – whether it’s from advertising, specific research, recommendations, location based … Continue reading

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Groupon – Google or IPO

I seem to be having a lot of conversations about Groupon lately.  Being the fastest growing company in history EVER according to Forbes does bring attention.  The darling of social commerce, they are the natural convergence of  ecommerce and social … Continue reading

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