Groupon: Collective Buying Power and more....
I seem to be having a lot of conversations about Groupon lately. Being the fastest growing company in history EVER according to Forbes does bring attention. The darling of social commerce, they are the natural convergence of ecommerce and social media, launched during arguably the worst global recession since the Great Depression. A haven for retailers and consumers, they extend the concept of finding great deals and prices online in a transparent digital world. But do they have staying power on their own? Continue reading
Nora Rothrock 