WelcomeHello, I'm Nora Rothrock. I am curious. I like great stories. I love innovation and game changers. This is a journal of the cool things I come across, inspiring ideas and some commentary too. I would love to hear your thoughts too.
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Ryan Leslie Interview Web Summit 2016
Monthly Archives: May 2011
Driving in-store customers to write online reviews
Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales.
Posted in Advertising, Retail Tagged advertising, American Express, data, Sainburys Leave a comment
Pandora: from the brink to an IPO
This is a great story. Music has a long history with technology and today’s digital age may have brought chaos to a business model created with the technology change for recorded music in the 20th century, but never changed the … Continue reading
Posted in Music, Technology Tagged digital, IPO, music, technology Leave a comment