Monthly Archives: May 2011

Driving in-store customers to write online reviews

Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales.

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Pandora: from the brink to an IPO

This is a great story. Music has a long history with technology and today’s digital age may have brought chaos to a business model created with the technology change for recorded music in the 20th century, but never changed the … Continue reading

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