Monthly Archives: May 2011

Driving in-store customers to write online reviews

Posted on 16 May, 2011 by Nora

Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales.

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Pandora: from the brink to an IPO

Posted on 5 May, 2011 by Nora

This is a great story. Music has a long history with technology and today’s digital age may have brought chaos to a business model created with the technology change for recorded music in the 20th century, but never changed the … Continue reading →

Posted in Music, Technology | Tagged , , , | Leave a comment