Welcome
Hello, I'm Nora Rothrock. I am curious. I like great stories. I love innovation and game changers. This is a journal of the cool things I come across, inspiring ideas and some commentary too. I would love to hear your thoughts too.-
Recent Posts
Archives
Follow me on Twitter
My TweetsRyan Leslie Interview Web Summit 2016
Subscribe
Category Archives: Advertising
Why Music Needs Another Revolution
There hasn’t been a game changing revolution for unsigned artists since the start of the recording industry. That has to change and here’s why.
Posted in Advertising, Music, Social Media
Tagged artist underground music, bandsintown, franz liszt, frederic chopin, his master's voice, mtv, songkick, thomas edison
Leave a comment
The Groupon IPO – just too soon
I like the Groupon concept and have tremendous respect for Andrew Mason who reinvigorated retail with a new channel and caught the intersection of social media, ecommerce, local shopping and time sensitive value, all at the right time. It’s been … Continue reading
Posted in Advertising, Retail, Social Commerce, Social Media
Tagged digital, Groupon, IPO, retail, social commerce
Leave a comment
Driving in-store customers to write online reviews
Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales.
Finding Mr. Bright – Benefit goes digital
Benefit Cosmetics is a cult brand, founded by the whacky twins Jean and Jane Ford in San Francisco which has now become a global success story. And it’s great to see that innovation is still at the heart of what they … Continue reading
Posted in Advertising, Retail, Social Media
Tagged advertising, retail, social media
Leave a comment
Digital Advertising proves offline sales
Back in January, I was really taken with this study: Cadbury makes £3 for every £1 spent on digital ads. We know that purchases are extensively influenced by digital channels – whether it’s from advertising, specific research, recommendations, location based messaging … Continue reading
Yeo Valley Organic – don’t you want to drink milk?
This is nothing new. A creative agency, in this case BBH, does something clever and creative for a new ad campaign. And in today’s digitally connected world, a good video concept however it begins, moves into the social media sphere and … Continue reading
Nora Rothrock 