Tag Archives: data

Driving in-store customers to write online reviews

Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales.

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Digital Advertising proves offline sales

Back in January, I was really taken with this study: Cadbury makes £3 for every £1 spent on digital ads. We know that purchases are extensively influenced by digital channels – whether it’s from advertising, specific research, recommendations, location based messaging … Continue reading

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