Category Archives: Retail

The Groupon IPO – just too soon

Posted on 6 June, 2011 by Nora

I like the Groupon concept and have tremendous respect for Andrew Mason who reinvigorated retail with a new channel and caught the intersection of social media, ecommerce, local shopping and time sensitive value, all at the right time. It’s been … Continue reading →

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Driving in-store customers to write online reviews

Posted on 16 May, 2011 by Nora

Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales.

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Finding Mr. Bright – Benefit goes digital

Posted on 21 March, 2011 by Nora

Benefit Cosmetics is a cult brand, founded by the whacky twins Jean and Jane Ford in San Francisco which has now become a global success story. And it’s great to see that innovation is still at the heart of what they … Continue reading →

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Digital Advertising proves offline sales

Posted on 15 March, 2011 by Nora

Back in January, I was really taken with this study: Cadbury makes £3 for every £1 spent on digital ads. We know that purchases are extensively influenced by digital channels – whether it’s from advertising, specific research, recommendations, location based messaging … Continue reading →

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