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Hello, I'm Nora Rothrock. I am curious. I like great stories. I love innovation and game changers. This is a journal of the cool things I come across, inspiring ideas and some commentary too. I would love to hear your thoughts too.-
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Tag Archives: retail
The Groupon IPO – just too soon
I like the Groupon concept and have tremendous respect for Andrew Mason who reinvigorated retail with a new channel and caught the intersection of social media, ecommerce, local shopping and time sensitive value, all at the right time. It’s been … Continue reading
Posted in Advertising, Retail, Social Commerce, Social Media
Tagged digital, Groupon, IPO, retail, social commerce
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Finding Mr. Bright – Benefit goes digital
Benefit Cosmetics is a cult brand, founded by the whacky twins Jean and Jane Ford in San Francisco which has now become a global success story. And it’s great to see that innovation is still at the heart of what they … Continue reading
Posted in Advertising, Retail, Social Media
Tagged advertising, retail, social media
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Digital Advertising proves offline sales
Back in January, I was really taken with this study: Cadbury makes £3 for every £1 spent on digital ads. We know that purchases are extensively influenced by digital channels – whether it’s from advertising, specific research, recommendations, location based messaging … Continue reading
Groupon – Google or IPO
I seem to be having a lot of conversations about Groupon lately. Being the fastest growing company in history EVER according to Forbes does bring attention. The darling of social commerce, they are the natural convergence of ecommerce and social … Continue reading
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