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Hello, I'm Nora Rothrock. I am curious. I like great stories. I love innovation and game changers. This is a journal of the cool things I come across, inspiring ideas and some commentary too. I would love to hear your thoughts too.-
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Tag Archives: advertising
Driving in-store customers to write online reviews
Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales.
Finding Mr. Bright – Benefit goes digital
Benefit Cosmetics is a cult brand, founded by the whacky twins Jean and Jane Ford in San Francisco which has now become a global success story. And it’s great to see that innovation is still at the heart of what they … Continue reading
Posted in Advertising, Retail, Social Media
Tagged advertising, retail, social media
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Digital Advertising proves offline sales
Back in January, I was really taken with this study: Cadbury makes £3 for every £1 spent on digital ads. We know that purchases are extensively influenced by digital channels – whether it’s from advertising, specific research, recommendations, location based messaging … Continue reading
Yeo Valley Organic – don’t you want to drink milk?
This is nothing new. A creative agency, in this case BBH, does something clever and creative for a new ad campaign. And in today’s digitally connected world, a good video concept however it begins, moves into the social media sphere and … Continue reading
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