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Hello, I'm Nora Rothrock. I am curious. I like great stories. I love innovation and game changers. This is a journal of the cool things I come across, inspiring ideas and some commentary too. I would love to hear your thoughts too.-
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Tag Archives: Sainburys
Driving in-store customers to write online reviews
Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales.
