Category Archives: Social Media

Out of Love with Facebook?

Everyone seems to have picked up on the story last week that the number of Facebook users has declined in the USA, Canada and the UK during the last couple of months. Almost every commentator suggested it was Facebook fatigue, … Continue reading

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The Groupon IPO – just too soon

I like the Groupon concept and have tremendous respect for Andrew Mason who reinvigorated retail with a new channel and caught the intersection of social media, ecommerce, local shopping and time sensitive value, all at the right time. It’s been … Continue reading

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What digital brings to global events

In 2011 we’ve watched the exhilarating ‘Arab Spring’ made possible in many ways by people communicating digitally through social media. When Mubarak got a hint that his days might be numbered, he sent the national army to surround the TV … Continue reading

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The Business of Facebook

Facebook going public, that should be interesting given their ever changing moods on privacy.  The new transparency? Fastcompany has done a nice recap on some of their staggering stats:

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Finding Mr. Bright – Benefit goes digital

Benefit Cosmetics is a cult brand, founded by the whacky twins Jean and Jane Ford in San Francisco which has now become a global success story. And it’s great to see that innovation is still at the heart of what they … Continue reading

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Yeo Valley Organic – don’t you want to drink milk?

This is nothing new.  A creative agency, in this case BBH, does something clever and creative for a new ad campaign. And in today’s digitally connected world, a good video concept however it begins, moves into the social media sphere and … Continue reading

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