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Hello, I'm Nora Rothrock. I am curious. I like great stories. I love innovation and game changers. This is a journal of the cool things I come across, inspiring ideas and some commentary too. I would love to hear your thoughts too.-
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Author Archives: Nora
Out of Love with Facebook?
Everyone seems to have picked up on the story last week that the number of Facebook users has declined in the USA, Canada and the UK during the last couple of months. Almost every commentator suggested it was Facebook fatigue, … Continue reading
The Groupon IPO – just too soon
I like the Groupon concept and have tremendous respect for Andrew Mason who reinvigorated retail with a new channel and caught the intersection of social media, ecommerce, local shopping and time sensitive value, all at the right time. It’s been … Continue reading
Posted in Advertising, Retail, Social Commerce, Social Media
Tagged digital, Groupon, IPO, retail, social commerce
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Driving in-store customers to write online reviews
Further to my post about the Cadbury study of digital advertising proving offline sales, here is another good attempt at encouraging customers into multi-channel behaviour and measuring the influence online has on offline sales.
Pandora: from the brink to an IPO
This is a great story. Music has a long history with technology and today’s digital age may have brought chaos to a business model created with the technology change for recorded music in the 20th century, but never changed the … Continue reading
What digital brings to global events
In 2011 we’ve watched the exhilarating ‘Arab Spring’ made possible in many ways by people communicating digitally through social media. When Mubarak got a hint that his days might be numbered, he sent the national army to surround the TV … Continue reading
The Business of Facebook
Facebook going public, that should be interesting given their ever changing moods on privacy. The new transparency? Fastcompany has done a nice recap on some of their staggering stats:
Finding Mr. Bright – Benefit goes digital
Benefit Cosmetics is a cult brand, founded by the whacky twins Jean and Jane Ford in San Francisco which has now become a global success story. And it’s great to see that innovation is still at the heart of what they … Continue reading
Posted in Advertising, Retail, Social Media
Tagged advertising, retail, social media
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Digital Advertising proves offline sales
Back in January, I was really taken with this study: Cadbury makes £3 for every £1 spent on digital ads. We know that purchases are extensively influenced by digital channels – whether it’s from advertising, specific research, recommendations, location based messaging … Continue reading
Yeo Valley Organic – don’t you want to drink milk?
This is nothing new. A creative agency, in this case BBH, does something clever and creative for a new ad campaign. And in today’s digitally connected world, a good video concept however it begins, moves into the social media sphere and … Continue reading
Groupon CEO Andrew Mason: ‘It’s not like we’re the best thing ever…’
Groupon CEO Andrew Mason was on Charlie Rose last week and although he wouldn’t talk about the Google bid, did give his thoughts on their meteoric success to date and why the focus remains on small and local business.
Nora Rothrock 